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Motorcycle rear view mirror Development direction of domestic motorcycle industry

Date: 2015/11/8 8:54:52 reading: 36

Motorcycle rear view mirror Development direction of domestic motorcycle industry
China's motorcycle industry has been developing rapidly since 1990s, and has formed a complete production, development and marketing system, and has a considerable part of independent intellectual property rights, becoming the world's largest motorcycle production and marketing. At the same time, the rapid development of rural urbanization and the rapid development of rural economy has also promoted the rapid development of motorcycle production enterprises.

Since September 2008, affected by the global financial crisis, the national economy has slowed down, and domestic and foreign demand has declined, resulting in the decline in motorcycle sales in 2009. The second half of 2009 has benefited from the policy of "motorcycle going to the countryside" and so on. In 2010, China's motorcycle industry has undergone a severe test. Affected by the implementation of III emission standards, industry development shows short-term fluctuations, domestic market demand dynamics are obviously insufficient, export development is generally stable, and the whole industry's economic performance is not optimistic. In 2011, the whole industry is still in the slow recovery stage of the second phase of the transfer of state II, plus the impact of alternatives such as fuel powered vehicles, the domestic market is showing signs of downturn and demand has declined.   

Under the influence and impact of various unfavorable factors, the development of China's motorcycle industry has met with great setbacks and resistance. China's motorcycle industry should have a clearer understanding of the necessity of speeding up structural adjustment and changing the mode of trade growth. The following aspects need to be strengthened in the future.

A) adjust and restructure the industrial structure. Industrial restructuring is in line with the general trend of economic development. Restructuring can not only make full use of resources, but also make full use of capital markets. In the next few years, whether the motorcycle industry can successfully adjust its industrial structure is of strategic importance for the sustained, stable and coordinated development of the motorcycle industry.

B) vigorously improve the capability of independent innovation. For a long time, the independent innovation capability of China's motorcycle industry has been lingering low. The phenomenon of homogenization of products is serious, its technical content and added value are low, and its core competitiveness is low. The proportion of independent brand industries with independent intellectual property rights is relatively small. If we want to transform from a motorcycle producing country to a motorcycle producing power, it is the first requirement to improve our capability of independent innovation. Business.

C) speed up the adjustment of export mode. First, strengthen the construction of export manufacturing demonstration base; two, implement the export brand strategy; three, support enterprises to develop international emerging markets.

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